On Saturday May 19th 2012, we attended the Women of the Green Generation Conference in downtown Los Angeles. A diverse array of eco businesses gathered together to educate, share, and mingle with the public in the beautiful Loft Seven penthouse-- everywhere from designers, to healers, to chocolatiers were in attendance.  We enjoyed the opportunity to share our latest looks, talk about the benefits of organic cotton, and discuss our progress with the Haiti  School Project.  

It was also fun visiting the other booths to learn about sustainable jewelry, therapeutic oils, and vegan shoes. One highlight of the day was the fashion show, which showcased the sustainable designs of nine different designers. Everyone in attendance brought great energy and inspiration to the event. Thanks again to Women of the Green Generation for inviting us to participate. 


Stay tuned for updates on future sustainable living conferences and trade shows where you'll be able to find bgreen.

Innovative Materials Conference at FIDM

For the last three years, FIDM has hosted its annual Innovative Materials Conference. Speakers, buyers, merchandisers, and innovators gather together to discuss the newest advancements in environmentally friendly textiles and materials, and the future of the eco-apparel industry. This year we were honored not only to participate, but to have our own Mike Farid, owner of bgreen apparel, serve as a speaker, discussing his experiences in the eco-fashion industry. While we loved having the opportunity to share what we know, we were also eager to learn from others.

Because our company is dedicated to nurturing the future of sustainable living, we are always looking for new and better ways to do exactly that. The Innovative Materials Conference brought new ideas, methods, and information to the table—some of which was very exciting. We are currently looking into working with a company we met at the conference that specializes in using rose and jade fibers—what an incredible prospect!

The future of the sustainable fashion is very bright, and we are thrilled to play a part in its growth and evolution. Many thanks to FIDM for hosting this event, and for including us in the lineup. If you’d like to check out the conference for yourself, there’s one day left! All the information you need is listed on the flyer below, or you can visit their blog by clicking here.

bgreen apparel at the Women of the Green Generation's Conference

We are very excited to be participating in this year’s Women of the Green Generation’s 3rd Annual Conference, for women who are inspiring leaders, visionaries, and drivers in creating solutions to our current environmental, economic, and social challenges!

This year’s event will feature a sustainable fashion show produced and styled by Rebecca Mink highlighting green designers including - Mink Vegan Shoes, Sita Couture by Sita Thompson, Liza Shtromberg Jewelry, Fahmina, Deborah Lindquist, Violetta Villacorta, Vital Hemptations, Anna Herman Designs, D'laff Accessories, Ecoture Clothing, and, we’re pleased to say, bgreen apparel!

The event will take place in the penthouse suite at LOFT SEVEN in downtown Los Angeles – (jewelry district), at 219 West 7th Street - Los Angeles, CA 90014 (Lobby entrance on 7th Street between Broadway and Spring).The all-day affair will go from 10:30 am – 6:30 pm and attract over 300 women and 40 sustainable businesses to an event that will ignite and inspire those who feel called to actively participate in the evolutionary transformation of the individual self, society, and our environment.

In addition to the fashion focus, the 2012 conference will highlight workshops offering attendees a chance to connect with amazing women who will be sharing their expertise and insights in a variety of green business topics, a health and wellness forum, tons of networking opportunities and more! To learn more or buy tickets, visit their website at www.womenofthegreengeneration.com 

We look forward to seeing you there!

                

Social Media: What Influence Does It Have in Our Everyday Decisions?

Facebook is going public. According to some estimates it will be worth over 100 billion dollars. Everywhere you turn, pundits claim that social media is THE MOST IMPORTANT THING in our lives nowadays. We know that it allows us to connect with strangers, speak our minds, access information—the list goes on and on.

In this TED talk (below), Clay Shirky argues that social media allows us to be our own producers, directors, and editors, developing content for our own audiences without the constraints of powerful “higher ups.” It sounds pretty compelling! But how crucial is it really?

We’d love to hear your thoughts on this subject:

1. What is the importance of social media in your everyday life?
2. In general, what role does it play when you decide to purchase  products or services?
3. How does it influence you when deciding to buy a garment?

Share your ideas, we look forward to hearing from you!

Recycled Plastic at bgreen apparel!

Here at bgreen we are continuously looking for new, innovative ways to continue our practice of sustainability.  That's why we were so excited about polyester made from recycled bottles and plastic fibers.  It's a great way to reuse what we already have, eliminate waste, and create a fabulous product.  Check out this video explaining how plastic bottles are turned into recycled polyester:

Pretty amazing!  To really see it come full circle-- check out select items in our women's hoodies and bottoms, or men's hoodies and bottoms, for some great new inventory featuring recycled polyester.  They're some of our softest yet!