Innovative Materials Conference at FIDM

For the last three years, FIDM has hosted its annual Innovative Materials Conference. Speakers, buyers, merchandisers, and innovators gather together to discuss the newest advancements in environmentally friendly textiles and materials, and the future of the eco-apparel industry. This year we were honored not only to participate, but to have our own Mike Farid, owner of bgreen apparel, serve as a speaker, discussing his experiences in the eco-fashion industry. While we loved having the opportunity to share what we know, we were also eager to learn from others.

Because our company is dedicated to nurturing the future of sustainable living, we are always looking for new and better ways to do exactly that. The Innovative Materials Conference brought new ideas, methods, and information to the table—some of which was very exciting. We are currently looking into working with a company we met at the conference that specializes in using rose and jade fibers—what an incredible prospect!

The future of the sustainable fashion is very bright, and we are thrilled to play a part in its growth and evolution. Many thanks to FIDM for hosting this event, and for including us in the lineup. If you’d like to check out the conference for yourself, there’s one day left! All the information you need is listed on the flyer below, or you can visit their blog by clicking here.

bgreen apparel at the Women of the Green Generation's Conference

We are very excited to be participating in this year’s Women of the Green Generation’s 3rd Annual Conference, for women who are inspiring leaders, visionaries, and drivers in creating solutions to our current environmental, economic, and social challenges!

This year’s event will feature a sustainable fashion show produced and styled by Rebecca Mink highlighting green designers including - Mink Vegan Shoes, Sita Couture by Sita Thompson, Liza Shtromberg Jewelry, Fahmina, Deborah Lindquist, Violetta Villacorta, Vital Hemptations, Anna Herman Designs, D'laff Accessories, Ecoture Clothing, and, we’re pleased to say, bgreen apparel!

The event will take place in the penthouse suite at LOFT SEVEN in downtown Los Angeles – (jewelry district), at 219 West 7th Street - Los Angeles, CA 90014 (Lobby entrance on 7th Street between Broadway and Spring).The all-day affair will go from 10:30 am – 6:30 pm and attract over 300 women and 40 sustainable businesses to an event that will ignite and inspire those who feel called to actively participate in the evolutionary transformation of the individual self, society, and our environment.

In addition to the fashion focus, the 2012 conference will highlight workshops offering attendees a chance to connect with amazing women who will be sharing their expertise and insights in a variety of green business topics, a health and wellness forum, tons of networking opportunities and more! To learn more or buy tickets, visit their website at www.womenofthegreengeneration.com 

We look forward to seeing you there!

                

Social Media: What Influence Does It Have in Our Everyday Decisions?

Facebook is going public. According to some estimates it will be worth over 100 billion dollars. Everywhere you turn, pundits claim that social media is THE MOST IMPORTANT THING in our lives nowadays. We know that it allows us to connect with strangers, speak our minds, access information—the list goes on and on.

In this TED talk (below), Clay Shirky argues that social media allows us to be our own producers, directors, and editors, developing content for our own audiences without the constraints of powerful “higher ups.” It sounds pretty compelling! But how crucial is it really?

We’d love to hear your thoughts on this subject:

1. What is the importance of social media in your everyday life?
2. In general, what role does it play when you decide to purchase  products or services?
3. How does it influence you when deciding to buy a garment?

Share your ideas, we look forward to hearing from you!

Recycled Plastic at bgreen apparel!

Here at bgreen we are continuously looking for new, innovative ways to continue our practice of sustainability.  That's why we were so excited about polyester made from recycled bottles and plastic fibers.  It's a great way to reuse what we already have, eliminate waste, and create a fabulous product.  Check out this video explaining how plastic bottles are turned into recycled polyester:

Pretty amazing!  To really see it come full circle-- check out select items in our women's hoodies and bottoms, or men's hoodies and bottoms, for some great new inventory featuring recycled polyester.  They're some of our softest yet! 

Green Festivals is finally in the city of Angels.

  

Green Festivals is finally in the city of Angels.

Please come and visit us during this weekend event of October 29th & 30th at the Los Angeles Convention Center for best of what Green Industry has to offer.

• Enjoy bgreen apparel specials, 50% to 70% off regular prices

• Green Fashion show

• Halloween celebrations at Green Kids Zone

• Sustainable home & Garden Pavilion

• Test Drive New Ford’s hybrid & electric models

• Free Yoga classes

• And much more

For more information on this event, check out  www.mygazines.com/issue/43763

For more information on Green Festivals visit www.greenfestivals.org/la/updates/    

Giveaway: bgreen apparel Wants to Take You Out to the Ballgame!

To show our appreciation for all of your support, we have an exciting giveaway perfect for summer in LA: free tickets to a Dodger game! We have 13 tickets up for grabs for Sunday August 28th at 1:10 pm in Section 48RS, Row J (the amount of tickets we give out to each winner will depend on how many people enter).

If you'd like the tickets, here's what we ask of you:

1. Comment below and let us know what organic clothing you'll wear to the game - it doesn't have to be bgreen apparel (although we'd be thrilled if it was!). *Let us know how many tickets you want and make sure to leave your email address*
2. Like bgreen on Facebook and follow us on Twitter
3. Extra credit: post a picture on our Facebook wall of you in the organic clothes you'll wear to the game!

Winners will be announced on August 19th.

Good luck!

LA Workin': Our Community Service Involvement & How You Can Volunteer

bgreen is excited to announce that we have teamed up with LA WORKS as their official apparel sponsor to raise funds for their projects. L.A. Works is a 501(c)3 nonprofit volunteer action center that creates and implements hands-on community service projects - like painting murals,  planting gardens, and restoring buildings -  throughout the greater Los Angeles area. They empower Angelinos to address pressing social issues through volunteerism and community collaborations. LA Works offers individuals and organizations opportunities for volunteering that improves our communities and impacts it in a positive way.

In the next few weeks, you will have a chance to buy custom designed organic cotton Tees available on Fashion For Causes section of our website. All the proceeds from the sale of these shirts will be donated to LA WORKS. It is a great shirt for a great cause, buy one and make a difference.

Speaking of community service, join us and thousands of volunteers on Saturday July 30th for a large scale project in Leimert Park Village to support the community’s efforts to make this hidden landmark an incubator for the continued development and preservation of African American art, culture, entrepreneurship and economic development in Los Angeles. Leimert Park has monthly Arts Walk and a homegrown music and arts festival each summer, this underserved community is working to become a hip LA destination, and the upcoming community event aims to give it the extra boost that it needs. bgreen will provide organic cotton tees for the volunteers and volunteer-leaders. If you'd like to sign up for the event, click here.

Volunteer Leaders Tees:

For those volunteer leaders who have already signed up for a project with LA WORKS and need to get their T-shirt, please send us an email with the subject “Volunteer Leader Tee” and the following information: 

• your full name
• mailing address
• email address
• phone number
• T-shirt size. 

Then we will mail your shirts out to you.

If you'd like to learn more about LA WORKS and volunteer with them, please visit their website at www.laworks.com. Here's a cool video to show you how much fun you'll have: